Our partners in Poland, Nexmar, have been busy preparing for and attending the Interbud event held last week in Poland.

On display were a selection of our siding planks on stands that have been a specially constructed for the event to also show the the clever accessory range designed by Nexmar, including corner trims, coloured screw heads and installation rails to make plank installation easier and faster.

A lot of people visited the booth and we have high hopes for expansion of our siding and other product ranges in the Polish region in the near future.

Contact Us

Contact us here for more information on SHERA's range of fibre cement building materials in your region.

SHERA were very happy to visit Batimat in Paris this year.

The Batimat event is the construction industry’s most prestigious international trade show. At Batimat the industry's key decision makers, project managers, contractors and suppliers come together to meet and select partners and also to look for products and service solutions for current and future building projects.

Batimat covers all areas of the construction industry, from roofing to foundations, from machinery to IT focusing on the building and architecture industry and professions.

If you work in the construction sector, then Batimat is a key exhibition in your calendar, where all of the top decision-makers and construction professionals come together to choose and select innovative solutions and products.

Batimat, Interclima+Elec and Ideobain take place under one roof, giving a truly unique opportunity to look at the latest trends and innovations in the building industry, covering construction, finishing & fittings, windows and bathrooms; as well as associated machinery and information technology. Attendees can meet with current and potential suppliers, take part in product demonstrations and learn more about the latest techniques, technological and regulatory market conditions.

Of particular interest were the many flooring innovations on display, which could potentially be used with SHERA boards as a floor solution.

The event was a really great experience and thoroughly enjoyable.  And of course, Paris was beautiful! 

We look forward to the next Batimat event where SHERA plan to have their own booth showing various SHERA products.  Watch this space!

Contact Us

Contact us here for more information on SHERA products or if you are interested in becoming a SHERA stockist in your region.

The Dubai Big5 event was held last week and a great time was had by everyone!

  
 
SHERA's booth showcased primarily SHERA wood and board items, for internal/external walling and flooring, as well as external decking using SHERA floor plank.
 
  

  

  

All of the key team members from SHERA were there, along with several people from the Marketing and Architect teams; and several partners from the region also attended, including Jordan and the UAE and of course Europe!
 
  

The event was also a good chance to catch up the latest product developments and get some of the latest marketing materials and samples.

It was great to see all of our old friends again and we look forward to similar events in Europe next year with our European partners. 

Synbuild are pleased to announce we will be attending the 'Big5' exhibition in Dubai from 21-24 November 2016.

 
The Big5 event is the largest of its kind in the region and attracts thousands of visitors from all over the Middle East and Europe.
 
www.thebig5.ae

The SHERA booth will present a showcase of SHERA's main products and we will be there in person to explain more about SHERA fibre cement products as well as explain how SHERA is the best fit to your applications such as:

• Exterior Siding
  
• Drywall Systems and Cladding
  
• Floor Construction
  
• Fencing and Garden Screens
  
• Exterior Deck Flooring
  
• Ceilings, Soffits and Eaves
  

We invite you to come and visit us at Booth 5F231, we're sure there will be lots of pictures to come so watch this space!

SHERA were in Lithuania last week, showcasing their products with their partners, JSC Paladija, at the Resta event in Vilnius.

The show is a general construction show containing booths and stands showing products from construction machinery, to heated flooring and everything in between.

It is the main event in Lithuania and indeed the whole of the Baltic region for the year.

Products on display by JSC were:

SHERA Boards

SHERA Planks

JSC have been working hard recently partnering with paint companies in the region to pain planks locally, which caters to the regional tastes in colour and quality, as can be seen from the impressive selection of samples below: 

SHERA Skirt

It was great to spend some time with our partners and friends JSC Paladija and we wish them all the best in their region!

Contact SHERA in Lithuania

If you are interested in SHERA fibre cement products in Lithuania, please contact JSC Paladija directly here, or click here to visit our Lithuanian website.

We're proud to announce that our partners in Estonia, Stitus MB, were present at the recent Talliin event in Estonia.

Showcasing SHERA planks and boards, Stitus said there was a lot of keen interest in SHERA products.

Some images of the event can be seen below.

Contact SHERA in Estonia

If you are in the Estonia region and are interested in more information on SHERA products, please contact Stitus, here.

If you would like to view the SHERA website in Estonian, please click here.

Our partners in the Baltic region, Stitus MB, have recently attended the BUDMA 2016 event in Poznan, Poland.

The event showcases to preserve the value of old and new buildings and to shape the environment and people-friendly living spaces in the building construction industry.

We worked closely with Stitus and also rolled out the latest regional language website just prior to the event, in Polish, you can see it here:

pl.sheraeu.com

Here are a few pictures from the event:

Stitus MB said the event went well and there was plenty of interest in SHERA products from the attendees. 

For information on supply of SHERA products to Poland please contact Stitus MB, here.

SHERA are proud to announce that Ikodomia, SHERA partners for Cyprus & Greece, have recently completed a very successful seminar in Greece with their sales force related to SHERA products that are available in the Greek market now.

Mr. Michalis Michael, Managing Director of Ikodomia says:

"We have held two days seminars for the sales force of the company. We have around 30 people at Athens and Thesalloniki with Engineering or architectural degree and a lot of experience in the drywall construction."

Seminars focused on:

• Shera Brand philosophy  
  
• Shera Products  
  
• Competition comparative materials and our advantages  
  
• Fiber Cement technology  
  
• Practical training on fcb installation and joints   
  

Plenty of interesting questions and discussions arose during the seminars which went on for half a day and the Greek sales force is now much more confident about the product, questions were clarified and confusion laid to rest!  

Ikodomia are now proceeding in the Greek market with more board thicknesses and plan to generate interest in SHERA wood products next. In addition, there was much interest in the seminar about SHERA ply   .

Conclusion:

Mr. Michalis continues: "I would characterise the seminar very successful and productive. I believe the timing was correct since the Greek market is trying to recover from the crisis and new projects will begin soon."

Finally, there is also a page on our website now in Greek, so you can learn a little more about Ikodomia!  Click here to visit the page. A full website will come soon, stay posted!

The Ecobuild event in London, United Kingdom is the world’s largest Green Building event and this year it was held from 5-7 March at the ExCeL exhibition and conference centre at the heart of the new Green Enterprise District in London’s Docklands.

ExCeL is also the venue that has hosted very popular events such as Grand Designs Live, World Travel Market, The London International Boat Show and The London International Wine Fair.

It was also one of the venues for the London 2012 Olympics hosting seven out of twenty four Olympic events – boxing, fencing, judo, taekwondo, weightlifting, wrestling and table tennis – and six Paralympic events.

London is a cosmopolitan city, a cultural melting pot and is the natural meeting point for the world’s business networks and is a leading city in the world’s economy and a centre of international trade and finance. It is the natural place to host the world’s largest green building event!

Ecobuild provides a platform for businesses representing the entire spectrum of sustainable construction products.

From building structures and micro-renewables to insulation materials and water management systems, they’re all at Ecobuild.  As well as attracting the big industry names, Ecobuild also provides a platform for small and specialised organisations, with entry-level packages for start-ups and first-time exhibitors.
 
The event in the UK signified SHERA's entrance to such exhibitions in Europe. After hectic preparation and logistics getting everything prepared and sent from Thailand in time, SHERA successfully presented their booth at stand S1059 in the ‘Wood Gallery’, near the River Thames entrances.  

Who Exhibited?

Ecobuild provides a platform for businesses representing the entire spectrum of sustainable construction products.

The event hosted the world’s leading green, manufacturing, distribution and technical companies such as James Hardie, Lafarge, Malaysian Timber Council, Malaysian Timber Industry Board, Markey Eternit and many more.

From building structures to insulation materials and water management systems, they were all at Ecobuild.  As well as attracting the big industry names, Ecobuild also provides a platform for small and specialised organisations, with entry-level packages for start-ups and first-time exhibitors.

Visitor Profiles

Many of SHERA’s European partners paid personal visits to the booth, namely those from Germany (Xcon), Holland (Fetim) and Cyprus (Ikodomia).

In addition, we were happy to receive visits from other interested parties SHERA have been in communications with from the European region, covering a range of specialties such as traders, architects as well as scientists and fire test specialists.

The Build Up

Pre event activities included activities to target a European audience who communicate in English and in a very different way in terms of content and style compared to audiences in Asia.

For example, English and German language microsites, email marketing campaigns, social page creation in English – Facebook, Twitter etc, exhibitor page on Ecobuild website, partner website, and localisation of marketing and technical documentation to cater for European tastes. As well as the booth designs and all the logistics!

SHERA - Truly International

In addition to the above ‘soft’ activities, in the months leading up to the event, SHERA worked closely with our partners in Germany, Xcon, to get SHERA boards and SHERA ply certified to German fire standards, which involved fire testing with an accredited testing institute as well as formal approval from GIBt, the German institute in charge of approvals of building products to be used in the German marketplace.

SHERA board and SHERA ply were both approved to the following standards by GIBt in Germany:

Surface spread of flame:     PASS
Fire propagation index:     I = 0.1
Surface spread of flame:     Class 1
Reaction to fire classification:   A2-s1, d0

As Germany is just one country of many in the European Union, which all use a centralised list of accredited testing and approval institutes, it also means that the above certifications can be used at other countries in the European Union too, further opening the door for SHERA to enter the market.

The layout of the exhibition hall was split into various sections: wood, ceramics, brick, lighting, sustainable, organic and others. Stand designs varied greatly, some small and inconspicuous, huge and elaborate.

The event atmosphere was buzzing from day one. As soon as the doors opened in the morning of the first day, crowds of people came in from the large entrance doors and filtered through to each of the venue areas. We found day 2 to be the busiest and SHERA received a steady stream of visitors throughout.

SHERA Booth

The design of the booth was simple yet beautiful, and the booth was designed to showcase SHERA’s classic products and those which were most suitable for the European region, both in terms of climate, European architectural and cultural tastes as well as building requirements and regulations.

The highest percentage of visitors to the booth by far were Architects & Interior Designers, who showed a lot of interest in SHERA ply, the engineered wood panel MDF/plywood replacement from SHERA.

However, there were also a good percentage of traders as well as those interested in the use of SHERA products in their projects in Europe, from Latvia to Portugal to Belgium. As Europe has a very different climate to that in Asia, people were not so interested in insect resistance but instead paid a lot of attention to the fire resistant and water resistant properties of SHERA products.

SHERA displayed the following products at our booth:

•   SHERA plank/splendid plank - fibre cement cladding
•   SHERA d?cor wood & SHERA strip
•   SHERA board - fibre cement building boards
•   SHERA ply - fibre cement, interior grade, engineered wood panel
•   SHERA floor plank - fibre cement floor planks
•   SHERA door - fibre cement door skins, honeycomb frames and fire doors

The event was a great success and SHERA met some great people during the week.

The Ecobuild itself was extremely well organised and efficient and as it is now worldwide, SHERA are now looking at the possibilities to attend in a variety of capacities at Ecobuild China, Ecobuild India, and Ecobuild Malaysia!

In conclusion, SHERA found the event a tremendous learning experience and it helped grow our knowledge of the European marketplace and was a great venue for SHERA to introduce their products to a new territory. SHERA received some great feedback on their products as well interest and advice from visitors, many of whom expressed interest in SHERA ply due to the water and fire resistant properties and potential for substituting ply and MDF, which are products that are very well entrenched in the European market.