SHERA Goes to Greece

09.07.14 07:42 AM By Andrew Wallace

SHERA are proud to announce that Ikodomia, SHERA partners for Cyprus & Greece, have recently completed a very successful seminar in Greece with their sales force related to SHERA products that are available in the Greek market now.

SHERA fibre cement building materials are now available in Greece
Mr. Michalis Michael heads the SHERA seminar in Greece

Mr. Michalis Michael, Managing Director of Ikodomia says:

"We have held two days seminars for the sales force of the company. We have around 30 people at Athens and Thesalloniki with Engineering or architectural degree and a lot of experience in the drywall construction."

SHERA is a fibre cement building materials manufacturing company based in Thailand
Greek teams learned about all aspects of SHERA, including the company's philosophy, background and future vision

Seminars focused on:

  • Shera Brand philosophy  
  • Shera Products  
  • Competition comparative materials and our advantages  
  • Fiber Cement technology  
  • Practical training on fcb installation and joints   

Plenty of interesting questions and discussions arose during the seminars which went on for half a day and the Greek sales force is now much more confident about the product, questions were clarified and confusion laid to rest!  

SHERA board is a fibre cement board that can be used for both internal and external applications
There's no substitute for getting your hands dirty!

Ikodomia are now proceeding in the Greek market with more board thicknesses and plan to generate interest in SHERA wood products next. In addition, there was much interest in the seminar about SHERA ply   .

SHERA boards, planks and ply are made from fibre cement and are fire, water and rot resistant
Attendees improved their background knowledge by learning about fibre cement technology


Mr. Michalis continues: "I would characterise the seminar very successful and productive. I believe the timing was correct since the Greek market is trying to recover from the crisis and new projects will begin soon."

Finally, there is also a page on our website now in Greek, so you can learn a little more about Ikodomia!  Click here to visit the page. A full website will come soon, stay posted!